Marketing Professional & Senior Project Coordinator
CV
Professional Summary
A marketing professional with 5 years of experience in various industries from B2C to B2B (education, food and beverage, business process outsourcing, publishing, game development, and B2B marketing agency).
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Skilled in both digital and print marketing, including social media marketing, paid advertising, brand management, email marketing, event marketing, and marketing collateral development. Proficient in using graphic design tools such as Photoshop, Illustrator, Canva, and video editing software (Da Vinci Resolve).
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Demonstrated high-caliber performance in every role and position taken. Described as highly reliable and a role model employee and team member. A driven and goal-oriented leader with a track record of achieving exceptional results.
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Have worked directly with large multinational companies such as PayPal, AWS, Teradata, Meta, Ekata by Mastercard, Microsoft, and more.
Skills
Social Media Marketing Marketing Strategy Project Management
Google Analytics Facebook Ads Basic HTML Data Analysis Photography & Videography Photoshop Illustrator Hubspot CRM
Microsoft Word Microsoft Excel Microsoft PowerPoint Event Planning SEO
Time Management Customer Service Leadership Adaptability Communication Skills Public Speaking & Presentation Listening Storytelling
Work Experience
March 2023 - Present
On top of my responsibilities as a project coordinator, I also assisted, trained, and consulted junior project coordinators with their projects. Performs quality control check. Coordinates and executes all communication with suppliers, and venue POC, before, during, and after the event day. Communicates effectively with clients with regard to lead generation activities and event logistics.
February 2022 - February 2023
Handles projects with various scopes through agile methodology. Conducts lead generation through executive events for our clients (such as Microsoft, Paypal, AWS, Meta, & Ekata). Achieved 98% quality rating on events with 100% guest attendance. Conducts email and LinkedIn campaigns with an average click-through-rate of 5%. Reached the number of target attendance for 10 out of 13 events in 2022. Strengthened a struggling relationship with a high-valued client through excellent leads generated and a great event outcome.
April 2020 - December 2021
Manages 4 social media accounts for the department. Successfully conducted a product survey and gathered 500 responses. Analyzed survey data and created a recommendation report, resulting in more variety of soda products and became some of the best-selling products in our store. Creates and executes marketing strategies. Conducted Facebook and Instagram paid ads. Designs and distributes marketing ads. Updates website content using Brightspot. Consistently grew online sales by an average of 45% per month.
April 2020 - December 2021
Storeroom Clerk - BYUH Food Services Department
Assists project in adopting a new restaurant management system for the department which will reduce labor and food cost by 5% and reduce the time spent by 50%. Reduces inventory waste by following the FIFO system. Saves about 5% of the inventory cost by double-checking any incoming deliveries from the invoice.
January 2020 - June 2020
Director of Operations - BYUH Student Advisory Council
Led the marketing campaign for construction projects which increased positive impressions and engagement. Created work guidelines for new hires making transitions more efficient. Conducted survey and analyzed data for 2 departments, which helped them adopt new services.
November 2016 - February 2020
VP of Marketing - RiceUp Farmers
Member of the executive board. Developed marketing strategies. Oversaw the execution of the marketing plan. Led marketing research. Analyzed data from Google Analytics and Facebook insights data. Interacted with notable political officers, businessmen, and local community leaders. Was part of the TOP 4 teams in the 1 Race 2 End Waste Enactus Competition in London.
September 2019 - October 2019
Digital Marketing Intern - ESC Corporation
Boosted website's SEO resulted in a 92% increase in visitors after recognizing and fixing errors in the website. Used Google Analytics in analyzing the website's performance then updated the user interface to reduce bounce rate. Helped design the user interface (UI) of the website. Revamped marketing materials by redesigning infographics and charts.
September 2018 - August 2019
Marketing & Social Media Specialist - BYUH Food Services department
Boosted sales through multimedia ads by around 20% over an 11 month period. Promoted events through print, outdoor, social media, and email, resulting in hundreds of attendees. Ensured regular website visitors and customer satisfaction by updating website contents. Produced video commercials. Conducted product photoshoot. Helped improve user interface of the department's website when migrating from Drupal 7 to Drupal 8
January 2018 - August 2018
Food Service Worker Lead - Polynesian Cultural Center
Solved temperature quality problems in the buffet lines. Trained employees from 9 different countries to meet food service standards. Coordinated with other leaders for an efficient operation. Served an average of 700 guests per day.
August 2016 - August 2018
Food Service Worker - Polynesian Cultural Center
Served an average of 48 multi-national guests across 6 tables a day. Provided quality and presentable food service to guests. Trained new part-time employees to perform according to the standards. Addressed and resolved the concerns of the guests professionally. Recognized as the employee of the month in May 2017.
November 2015 - July 2016
Online English Tutor - Acadsoc
Taught English to an average of 5 Chinese students each night. Assisted the students in preparation for interviews, exams, and international work.
August 2013 - August 2015
Full-Time Missionary - The Church of Jesus Christ of Latter-Day Saints
Taught an average of 30 lessons a week. Interacted with an average of 80 people a day. Taught and motivated an average of 30 people a day. Resolved individual concerns by listening to the needs of each person and tailoring lessons specifically for the individual. Recognized for achieving weekly goals. Trained and motivated colleagues in developing teaching skills and achieving goals. Led and handled an average of 15 team members. Conducted training and addressed the needs of the team.
Education
2016 - 2020
Bachelor of Science in Business Management
Summa Cum Laude, Phi Kappa Phi Member, & NSLS Member
Dean's List 2017 - 2019
BYU-Management Society
January 2019 - June 2019
Director of Marketing
Promoted BYU Management Society events through poster ads and social media. Coordinated with the chapter's board of directors in promoting student events. Worked with faculty members to promote the society's events.
January 2019 - April 2019
Enactus USA
Project Manager
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A member of the Enactus leadership team in BYU-Hawaii. Enactus is a global non-profit and student organization. Assists and counsels student projects and businesses in their development and growth.
January 2018 - May 2018
BYU–Hawaii Philippine Association
VP–Service Project
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Had successfully led and managed the club signing event. Led the overall design and construction of the booth, and the promotion of the event.
2011 - 2013
Our Lady of Fatima University
Bachelor of Science in Business Administration
Certifications
CAPM - Certified Associate in Project Management
Issued April 2020. Expires April 2025
Google Analytics Individual Qualification
Issued January 2021. Expires January 2022
Google Ads Search Certification
Issued August 2020. Expires August 2021